Healthy Hair, Wellthy Life

Rooted in [Rich]ual. Elevated by nature.

Meet the new AURCO: a curated blend of hair care, slow living, and AURGROWTH wellness essentials — all created to bring softness, nourishment, and grounded luxury into your everyday routine.

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WELLNESS. INTENTION. BALANCE. ROOTED IN [RICH]UAL. ✷ SLOW BEAUTY MADE FOR EVERYDAY LIVING. ✷ HEALTHY HAIR, WELLTHY LIFE. ✷ WELLNESS. INTENTION. BALANCE. ROOTED IN [RICH]UAL. ✷ SLOW BEAUTY MADE FOR EVERYDAY LIVING. ✷ HEALTHY HAIR, WELLTHY LIFE. ✷

Crafted to Ground you. Designed to Elevate.

AURCO has always been more than hair — it’s a lifestyle.
This season, we’re expanding into wellness with intentional, everyday pieces designed to help you slow down, soften, and care for yourself from the inside out.

From our herb-infused oils to our cozy wearable essentials, everything here was crafted with one intention:

To help you look good, feel good, and live well — effortlessly. Because we make everything an everyday RICHual.

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Everything you need for Grounded Luxe Living.

Conscious Materials
Small-Batch Quality
Holistic & Healing
Sustainable Packaging

  • Everyday Calm

    Intentional energy.

    We provide tools that enhance your daily rituals, that make your life feel elevated.

  • Move Freely

    At AURCO, we believe richness lives in the small things:

    the way you breathe, the way you move, the way you nourish your roots.

  • Simple [Rich]uals

    Slow moments, the soft movements, the care you give your body and your hair— they all matter.

    Simple actions.

  • Clear Start

    Start fresh with cozy loungewear, calming teas, and tools that help clear your space and your mind.

Our story.

AURCO was born the moment my body whispered what my life had been screaming—slow down. In 2021, I found myself hospitalized with kidney failure, forced to face the truth that I had been pouring into everything and everyone except myself. Healing required more than medicine; it required returning home to my own body, honoring the quiet rituals that keep us well, and learning to treat my life with the same tenderness I gave my clients. What began as survival slowly became ceremony—small daily acts of care, nurtured roots, softened routines, and a deeper devotion to wellness.

Today, AURCO is the expansion of that rebirth: a grounded-luxury ecosystem crafted to help women grow inward and outward, to tend to themselves the way I finally learned to tend to me.

Xo, Chee Symon
Aurco x AURGROWTH Ceo